Dyplomacja biznesowa: analiza bibliometryczna i przyszłe kierunki badań

Justyna Berniak-Woźny; Małgorzata Wejsis-Gołębiak

doi:10.34765/sp.0323.a06

Published: 2023-09-301

Vol. 76 No. 3 (2023)

Business diplomacy: A bibliometric analysis and pathways for future research

Justyna Berniak-Woźny , Małgorzata Wejsis-Gołębiak

Społeczeństwo i Polityka

Section: Articles

https://doi.org/10.34765/sp.0323.a06

Abstract

Business diplomacy acts as a strategic instrument for corporations navigating the intricacies of the global business landscape. This involves establishing, maintaining, and navigating relationships with external organizations and internal stakeholders to achieve business goals and positively influence the business environment. This article presents a comprehensive bibliometric analysis of the field of business diplomacy, aiming to unravel its structure, dynamics, and trends. Three research questions guide the exploration: RQ1. What is the structure of research on business diplomacy? RQ2. What are the dynamics and significant activities within business diplomacy? RQ3. What are the prospective research directions? The bibliometric analysis covered 74 publications extracted from the Scopus database. Employing a two-stage analysis with Microsoft Excel and VOSviewer, the study identifies key contributing countries, authors, sources, and critical themes within the field. Furthermore, a thorough examination of 10 publications, chosen through bibliographic coupling analysis, enhanced the results, identifying key research trends and insights, and contributing to an enriched understanding of the research area. The study concludes by proposing future research paths to guide practitioners and researchers contributing to the evolving landscape of business diplomacy.

Keywords:

Business Diplomacy, Economic Diplomacy, Corporate Diplomacy, Bibliometric Analysis, Scientific Mapping, Research Agenda

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Berniak-Woźny, J., & Wejsis-Gołębiak, M. (2023). Business diplomacy: A bibliometric analysis and pathways for future research. Społeczeństwo I Polityka, 76(3), 99–118. https://doi.org/10.34765/sp.0323.a06

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Justyna Berniak-Woźny

help@libcom.pl

Affiliation:

Wyższa Szkoła Europejska im. Ks. Józefa Tischnera w Krakowie Poland

Małgorzata Wejsis-Gołębiak

Affiliation:

Wyższa Szkoła Informatyki i Zarządzania z siedzibą w Rzeszowie Poland